WebDrawing on a longitudinal empirical study of an education capital programme/project, value interactions are investigated at the interface between programme customers, project … WebPurpose – The purpose of this paper is threefold: to introduce a practice-based framework designed to integrate and deepen our understanding of how individuals co-create service experience...
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WebApr 20, 2015 · The collective, interactive aspects of service experience are increasingly evident in contemporary research and practice, but no integrative analysis of this phenomenon has been conducted until now. The purpose of this paper is to conceptualize service experience co-creation and examines its implications for research and practice. WebApr 20, 2015 · Collective consumption research shows that the physical co-presence of others can create a warm social service context (Caru and Cova 2015). Hence, co … WebA brand community can be defined as an enduring self-selected group of actors sharing a system of values, standards and representations (a culture) and recognizing bonds of membership with each other and with the whole. Many brands provide examples of … cape coral holiday inn